How Storytelling Ignites Action in Knowledge-era OrganizationsBook - 2011
This text explains how organizations can use certain types of stories (springboard stories) to communicate new or envisoned strategies, structures, goals, and values to employees, partners and even customers. It also demonstrates how organizations can use stories to distill and share valuable insights and solutions.
Publisher: London ;, New York :, Routledge,, 2011
Branch Call Number: 658.452 DEN
Characteristics: xxiii, 222 pages : illustrations ; 23 cm