Socialnomics

Socialnomics

How Social Media Transforms the Way We Live and Do Business

eBook - 2011
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Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.
Publisher: Hoboken, N.J. : Wiley, c2011
Edition: Rev. and updated
ISBN: 9780470901229
0470901225
9780470901205
0470901209
Branch Call Number: DOWNLOADABLE E-BOOK
Characteristics: 1 online resource (xxiii, 296 p.)

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luciannepoole
Apr 24, 2012

This book was on a social media course recommended reading list (Algonquin College), so I had high hopes for it. These were soon dashed.

Don't get me wrong, author Erik Qualman has some good ideas about the social media phenomenon, but these could have been better covered in a blog (and they have been better covered by similar books eg. Groundswell).

Qualman's main obstacle is his inability to write coherently.

Luckily, you don't have to wade through this morass of a book. Extraordinarily, Qualman provides summaries of each chapter in the table of contents. Thank goodness for small mercies -LP

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kala73 Dec 22, 2011

Of good educational value in the world of social media. Lucid writing makes the content accessible to a broad spectrum of readers.

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