Engage!

Engage!

The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

eBook - 2010
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"Social marketing revitalizes and empowers every facet of our workflow and its supporting ecosystem. Seeing the bigger picture and tying our knowledge to the valuable feedback from our communities will help us guide businesses towards visibility, profitability, relevance and ultimately customer loyalty"--Pref.
Publisher: Hoboken, N.J. : John Wiley, c2010
ISBN: 9780470619704
0470619708
9780470619711
0470619716
9780470619698
0470619694
Branch Call Number: DOWNLOADABLE E-BOOK
Characteristics: 1 online resource (xvi, 382 p.) : ill

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