Paid, Owned, Earned
Maximizing Marketing Returns in A Socially Connected WorldeBook - 2012
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together.
Publisher: London ; Philadelphia : Kogan Page, c2012
Branch Call Number: DOWNLOADABLE E-BOOK
Characteristics: 1 online resource : ill