Brand Rituals

Brand Rituals

How Successful Brands Bond With Customers for Life

eBook - 2012
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In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj--a recognized leader in the marketing and strategy space--posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands--which becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior.
Publisher: Mill Valley, Calif. : Spyglass Pub., c2012
ISBN: 9780984633746
098463374X
9780984633715
0984633715
Branch Call Number: DOWNLOADABLE E-BOOK
Characteristics: 1 online resource : ill

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