Blue Ocean Strategy

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

Downloadable Audiobook - 2011
Average Rating:
Rate this:
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.
Publisher: Prince Frederick, MD : Recorded Books ; [Prince Frederick, Md.] : [Distributed by] OneClick Digital, 2011, [2006]
Edition: Unabridged
ISBN: 9781449893576
Branch Call Number: DOWNLOADABLE AUDIOBOOK
Characteristics: 1 sound file (7 hr.) : digital
Additional Contributors: Mauborgne, Renee

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings

  Loading...

Find it at RPL

  Loading...
[]
[]
To Top