How Creating Value for Others Built One of the World's Most Successful CompaniesBook - 2015
"Here, drawing on revealing, honest stories from his five decades in business - the company's many successes as well as its stumbles - Koch walks the reader step-by-step through the five dimensions of Market-Based Management to show stockholders, entrepreneurs, leaders, students -- and innovators, supervisors and employees of all kinds, in any field --how to apply the principles to generate Good Profit in their organizations, companies, and lives"--Provided by publisher.
Publisher: New York :, Crown Business,, 
Edition: First edition
Copyright Date: ©2015
Branch Call Number: 658.408 KOC
Characteristics: viii, 276 pages : illustrations ; 25 cm