The Power of Broke

The Power of Broke

How Empty Pockets, A Tight Budget, and A Hunger for Success Can Become Your Greatest Competitive Advantage

eBook - 2016
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Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn't started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible. Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more...
Publisher: 2016
ISBN: 9781101903605
Branch Call Number: DOWNLOADABLE E-BOOK
Characteristics: 1 online resource

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HPL06105
Dec 14, 2016

A must read for any aspiring or current entrepreneur!

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QnVz
Aug 03, 2016

Very down to earth and encouraging. It is an interesting concept that even when you have "nothing" you have "something" and you can make that "something" worth more than your "nothing".

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QnVz
Aug 03, 2016

"...sometimes money isn't the answer. That's the power of broke, baby...it can make you or it can break you. And it's on you which way it will go."

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