Grinding It Out

Grinding It Out

The Making of McDonald's

Book - 2016
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"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." - from Grinding It OutFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he met the McDonald brothers and opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations with over 32,000 stores worldwide. Irrepressible enthusiast, intuitive people-person, and born storyteller, Kroc will fascinate and inspire you on every page.
Publisher: New York :, St. Martin's Griffin,, 2016
Edition: First St. Martin's Griffin edition
Copyright Date: ©1977
ISBN: 9781250127501
Branch Call Number: 921 KRO
Characteristics: 201 pages ; 24 cm
Additional Contributors: Anderson, Robert 1930-- Author


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Feb 15, 2017

Krock was a shrewd businessman who took the idea of "food automation" and applied
it to an entirely new industry of food distribution to the American public. Fascinating!

CatherineG_1 Aug 06, 2016

Read this years ago. This book is back on the bestseller list. Also interesting to read how business innovators started.

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